Meet our team

At AUSVEG SA we are fortunate to have a strong team and board of management working everyday to improve the lives of growers and the outlook for industry in our state. We are privileged to have had a dedicated team support us since our company's inception in 2014. 

AUSVEG SA Team

Jordan Brooke-Barnett, Chief Executive Officer

Jordan has led AUSVEG SA since the association's inception in 2014 and has spearheaded the growth of the company to one of the best resourced and influential organisations in South Australian agriculture. Prior to this role, Jordan has had a significant career in government relations and public affairs working as the National Manager of Public Affairs for national advocacy group AUSVEG and in Canberra as a media advisor within government. Jordan has a Masters of Business and Marketing from the Monash University and is passionate about the opportunties for horticulture to grow in South Australia.

Peta Coughlin, Industry Programs Manager and VegNET SA Regional Development Officer

Peta plays a vital role in linking South Australian growers to R&D and in providing business and capacity building opportunities for the local industry as part of the Hort Innovation funded VegNET SA program. Peta has a background in management and 15+ years in training organisations as well as the not-for-profit industry, bringing her business capability, leadership skills and wealth of professional knowledge.


Manus Stockdale, Export Development Manager

Manus is an experienced horticultural export expert who runs AUSVEG SA's export facilitation program and works with horticultural businesses throughout the state to improve export outcomes. He is an experienced horticultural trader having worked for some of the largest growing businesses in Australia and has a strong background in trade at the industry level through his roles in industry associations. 

Board of Management

AUSVEG SA has a Board of Management of grower Directors with oversight of company governance and operations. Currently, the AUSVEG SA Board of Management comprises the following representatives:

  • Ms Renee Pye, Zerella Fresh (Chair)

  • Mr Graeme Pitchford, Pitchford Produce

  • Mr. Huan Vo, Vocofresh

  • Mr John Cranwell, AE Cranwell and Sons

  • Mr Brett Smith, Rural Business Support (Independent Director)

  • Mr Jordan Brooke-Barnett, AUSVEG SA (Company Secretary)